The umbrella
The SwingFIT Standard
Ethos + method + pathway
The pathway
Five Journeys
In-house name. To clients: Break
The discovery line
"What's your Open?"
In person only — never on signage
What it means

You coach the levers under the number

A swing fault is sometimes a body fault in disguise. We find the real cause, build a plan, and measure progress against a standard — not against how last week felt.

01

Diagnose with data

TrackMan measures 27 things on every shot; dual-camera shows the rest. You name the cause, not the symptom.

02

Build a structured plan

Every member has a plan tied to their level. Sessions build on each other — they're never standalone.

03

Coach the levers

Work the inputs under the score, including the physical work the data shows they need.

04

Measure to the standard

Progress is tracked against the exit standard for their level — what they can do, not what they felt.

The method is the Five-Domain Framework — every session works across Technical · Skill Acquisition · Scoring · Mental · Physical, weighted to the member's level (Technical-heavy at Zero to Golfer; Scoring and Mental rise toward Break Par). Full detail in the Second Brain.

How this differs

A system, not a lesson

The difference between SwingFIT and the coach down the road is the Standard. This is the line to hold in every session.

Tip-based coaching

  • Fixes the symptom this week, the same fault returns next week
  • Progress measured by feel
  • Each lesson stands alone
  • "Trust me, that looked better"

The SwingFIT Standard

  • Finds the root cause and builds it into a plan
  • Progress measured against a clear standard
  • Every session moves the member up their level
  • "Here's the number, here's where we're taking it"
The Five Journeys · say "Break" to clients

The level you're coaching to

Every member enters at the level that matches their game. You coach to its exit standard. Sim figures in brackets — the simulator plays harder.

LevelWho it's forWhat you buildExit standard
Zero to Golferon-rampNew to golfSetup, full swing, short-game basics, how the game is playedFirst 9-hole round with routine in place
Break 100Scoring 100+Approach play, one reliable around-green shot, lag putting, course management3 rounds of 99 or better (sim sub-84)
Break 90Scoring in the 90sWedge chart, putting distance control, on-course decision framework3 rounds of 89 or better (sim sub-78)
Break 80Scoring in the 80sPrecision approach play, scoring-zone mastery, competition-ready game3 rounds under 80 (sim sub-72) + Combine ≥ 70
Break ParSingle figures to scratchEvery band measured, the dead zone closed, decisions under pressureHandicap ≤ 1.0, Combine ≥ 79, rounds at/under rating
On the floor

How to talk about it

Open the evaluation"Every golfer's got an 'Open' — one goal that'd make all this worth it. What's yours?" Make it concrete and dated before you move on (e.g. "break 90 by my October trip").
Name their level"On the numbers, you're a Break 90 player. Here's the standard we're coaching you to, and here's the first lever we're pulling."

Never say to a member:

journeytransformunlocktips / tricks"improve in 30 days"any guarantee
Say "Break," not "Journey," to clients. "Five Journeys" is our in-house name. To a member it's always Break 100 / 90 / 80 / Par.
The business outcome

Why the Standard pays you

Visible progress is what keeps members paying — and your commission grows with the membership base you serve and the lessons you deliver.

Retention

Members who see measured progress renew and refer. The Standard is what makes progress visible.

Commission

Target-based on me