When to run ads, and when to have coaches on for evaluations
Scheduling recommendation for SwingFIT Academies · internal note · 365 evaluation bookings, 14 May – 12 Aug 2026
Prepared 12 Aug 2026 Zoho Bookings + Meta Ads Google Ads: not available
Ad schedule
08:00 – 19:00, every day
Overnight off. Trim Wednesday to about half budget.
Evaluation cover
09:00 – 18:00, weighted midday & 16:00–17:00
Weekends need about 1.5× a weekday. Wednesday is half of Saturday.
1 · When to run the ads
Set from when people actually book, not from ad delivery cost. Audience Network makes the Meta hourly figures unreadable (91% of reported landing-page views since July), so buyer behaviour is the sounder basis.
recommended window outside it — evaluation bookings made, by hour
84% of evaluation bookings are made between 08:00 and 19:00.
1% are made between midnight and 07:00 — switch that off entirely.
Only 12% arrive after 19:00, so budget past dinner is largely wasted.
Day
Bookings made / day
Saturday
5.4
Friday
4.6
Tuesday
4.4
Sunday
4.4
Thursday
4.3
Monday
2.9
Wednesday
2.1
Wednesday produces less than half of Saturday, and is the same day the wider booking data flags as weakest. It is the one day worth trimming.
2 · When to have coaches available
Set on demand alone — the hours evaluations are actually taken. Whether a session holds up once booked does not vary meaningfully by day or time, so busy hours are the only thing worth staffing to.
core cover other hours — evaluation slots taken, by start time
Slot
Booked
Delivered
09:00
18
14
10:00
29
25
11:00
25
19
12:00
42
30
13:00
33
23
14:00
35
31
15:00
26
22
16:00
41
30
17:00
34
27
19:00
21
17
09:00–18:00 covers 84% of evaluation demand. Within it there are two clear peaks — 12:00–14:00 (110 sessions) and 16:00–17:00 (75). 18:00 onwards is thin and 08:00 and earlier barely registers.
Day
Made/day
Booked/day
Delivered/day
Mon
2.9
3.7
3.0
Tue
4.4
3.3
3.0
Wed
2.1
2.5
1.8
Thu
4.3
3.7
2.8
Fri
4.6
3.6
2.9
Sat
5.4
5.4
4.3
Sun
4.4
5.9
4.1
Weekends carry the load: Saturday and Sunday deliver about 4.2 evaluations a day against 2.8–3.0 midweek and 1.8 on Wednesday. Roughly one and a half times the weekday cover, and Wednesday can run lightest.
How to read this
Two calls, top of the page. Ads run 08:00–19:00 daily, set from the hours in which people actually make bookings. Coach cover runs 09:00–18:00, set from the hours in which evaluations are actually taken. They are different questions and they give different answers, which is why the two halves of this page do not match.
The rota is built on demand only. We checked whether some days or times hold up better once booked, and they do not to any degree worth acting on — so there is no case for staffing the "good" hours, only the busy ones. Of the 337 evaluations held since 21 May, 21.7% were cancelled and 78.3% went ahead: roughly 28 booked and 22 delivered a week.