Member Success Quick Reference

The flow, the script, the recovery lines, and the links you reach for every day. We sell the goal, not the lessons.

Core Flow

Evaluation → Join

  1. Member books the evaluation (website or MS team).
  2. Surface their Open — coach opens by asking "What's your Open?" and makes the goal concrete and dated.
  3. Coach delivers the eval — TrackMan captured, Five Journeys level confirmed.
  4. MS follows up within 24 hours with a join offer framed as the route to their Open — not a lesson package.
  5. Member joins at Practice or Performance level.
  6. Coach assigned, plan built — progress tracked against their Open.

Eval price: 99 AED, free when they join on the same visit.

The Sell

"What's your Open?"

Open with the metaphor"Every golfer's got an 'Open' — one goal that'd make all this worth it. For about £100 and a low enough handicap, anyone can sign up to qualify for the real Open. Most people's goal is smaller. What's yours?"
Blank look → pivot"If we sat here a year from now and you were thrilled you joined — what would've happened? What did you shoot, what did you play in, who'd you beat?"
The rule: make it concrete and dated — a number and a date. "Break 90 by my Dubai trip in October," not "get better." Then sell the route to it.
Sell Rule & Pricing

PAYG vs monthly — and the numbers

Default to PAYG unless the golfer signals 2+ months — only then offer monthly membership. Monthly was pulling single-month buyers who cancel after month 1. Route uncertain/short-stay customers to PAYG.

Memberships (12-mo)

T1 Practice & Play697
T3 PGA (1–4 lessons)997–1,697
T4 Senior PGA (1–4)1,247–2,097
SwingFIT One5,997

Monthly (no lock-in) = +200/mo at each lesson count.

Monthly terms

  • No 12-month commitment
  • Cannot cancel in the first month
  • 30-day notice after that (~2-month minimum effect)

12-mo terms: early termination not permitted in first 3 months; pause/freeze = 56 days/calendar year; cooling-off 48h if no benefit used.

Member Links

Send these, don't retype them

Membership terms /member-terms Cancel membership /cancel Pause / freeze /pause
Join — membership /confirmation Join — Pay As You Go /payg Book evaluation /golfswingevaluation

Primary member channel: WhatsApp, then phone, then email.

Process rule: cancellations and pauses go through the website form only (/cancel · /pause) — MS does not process verbal or message-based cancellations. Keeps a clean audit trail.