Member Success Quick Reference

The flow, the script, the recovery lines, and the links you reach for every day. We sell the goal, not the lessons.

Core Flow

Evaluation → Join

  1. Member books the evaluation (website or MS team).
  2. Surface their goal — coach opens by asking "What's your goal?" and makes it concrete and dated.
  3. Coach delivers the eval — TrackMan captured, Five Journeys level confirmed.
  4. Coach makes a real close attempt in the room, or a clean handoff — either is a completed piece of work, never a failure to close.
  5. If the room doesn't close, MS owns the follow-up — within 24 hours, then again at 72 hours — with a join offer framed as the route to their goal, not a lesson package.
  6. Member joins at Practice or Performance level.
  7. Coach assigned, plan built — progress tracked against their goal.

Eval price: 99 AED, free when they join on the same visit.

The Sell

"What's your goal?"

Ask it plainly"What's the one goal that'd make all this worth it for you? Could be breaking 90, beating a friend, getting through a round without the big blow-up hole — what's yours?"
Optional color, if it fits the moment"Fun fact — for about £100 and a low enough handicap, you can actually sign up to try to qualify for the real Open Championship. Most people's goal is a lot smaller than that. Whatever yours is, it's real and it's reachable."
Blank look → pivot"If we sat here a year from now and you were thrilled you joined — what would've happened? What did you shoot, what did you play in, who'd you beat?"
The rule: make it concrete and dated — a number and a date. "Break 90 by my Dubai trip in October," not "get better." Then sell the route to it.
Sell Rule & Pricing

PAYG vs monthly — and the numbers

Default to PAYG unless the golfer signals 2+ months — only then offer monthly membership. Monthly was pulling single-month buyers who cancel after month 1. Route uncertain/short-stay customers to PAYG.

Memberships (12-mo)

T1 Practice & Play697
T3 PGA (1–4 lessons)997–1,697
T4 Senior PGA (1–4)1,247–2,097
SwingFIT One5,997

Monthly (no lock-in) = +200/mo at each lesson count.

Monthly terms

  • No 12-month commitment
  • Cannot cancel in the first month
  • 30-day notice after that (~2-month minimum effect)

12-mo terms: early termination not permitted in first 3 months; pause/freeze = 56 days/calendar year; cooling-off 48h if no benefit used.

Member Links

Send these, don't retype them

Membership terms /member-terms Cancel membership /cancel Pause / freeze /pause
Join — membership /confirmation Join — Pay As You Go /payg Book evaluation /golfswingevaluation

Primary member channel: WhatsApp, then phone, then email.

Process rule: cancellations and pauses go through the website form only (/cancel · /pause) — MS does not process verbal or message-based cancellations. Keeps a clean audit trail.