What actually happened
Two different things, so let's keep them separate:
The Terms of Service itself already got its update — we combined the Membership and Pay As You Go terms into one document and rewrote it in plain language, so it's easier for everyone to read. That's done. It's been live at swingfitacademies.com/terms-conditions since 9 July.
What's happening now is different. We're not changing any rule — we're clarifying how the existing booking rules apply, especially for Play bookings, so members and the team are reading them the same way. Think of it as tightening the explanation, not the policy.
Going to members, in two emails
Same content as this page — so what you tell a member and what they read from us will always match. You can see the emails below.
1
Booking Types — sending today
Practice, Play, Booking limit, and Coaching — what each one is for, and the two Play/guest scenarios below.
2
Membership Basics — sending in a couple of days
Annual and Month-to-month membership, pause allowance, lesson credits, late cancellations, and cancelling.
Booking Types email — sending today
Membership Basics email — sending in a couple of days
The Play rule, in one place
Play is a 2-hour session for more than one golfer — it is never a way for one person to book solo bay time. If a member is on their own, they book Practice instead: one hour, or two Practice bookings back to back for two hours. This applies every time, no exceptions — we expect coaches, front desk, and members to all follow it.
Here's what happens in each situation — this is what to tell a member if they ask:
1
Guest doesn't show, on the dayFewer than 2 people check in — it's automatically treated as a free 1-hour Practice session. No charge, nothing for you to do.
2
Guest can't make it, known ahead of timeThe member switches their own booking to Practice before the session. Never a problem, doesn't count against them, no charge.
3
Kept as Play with no guestThis is the only scenario where the 250 AED second-hour charge applies. It's what keeps peak-time slots fair for everyone.
Same three scenarios, same wording, on the website and in the member email — apply it consistently.
What this means for you
- Coaches: if you see one person alone on a Play booking, that's not correct usage — point them to Practice. If a member asks about a Play booking with no guest, you now have the exact same three scenarios they'll read in their email — use them.
- Member Success: the wording here matches swingfitacademies.com/terms-conditions and the two member emails word for word. If a member quotes the email back at you, it's the same thing you're reading now.
- Everyone: please read the full Terms of Service and sign the attached PDF to confirm you've reviewed it. Return your signed copy to your academy manager, or email a photo/scan to info@swingfitacademies.com.