The umbrella
The Standard
Ethos + method + pathway
Pathway — in-house
Five Journeys
Team language only
Pathway — to clients
Break
Never say "journey"
Discovery line
"What's your Open?"
In person only
What it is

Measurable improvement, coached to a standard

The SwingFIT Standard is how every SwingFIT coach works. We find the real problem with data — TrackMan measures 27 things on every shot — then build a structured plan and coach the levers under the score. Progress is measured against a clear standard for the member's level, not against how last week felt. We coach the levers under the number — and the score follows.

01

Data-led diagnosis

Find the cause, not the symptom. TrackMan + dual-camera, read by PGA coaches.

02

Structured plan

A plan that updates from each session's data. A team that knows the member.

03

Measurable progress

Tracked against the exit standard for their level. Numbers, not feelings.

The method is the Five-Domain Framework — every member is developed across Technical · Skill Acquisition · Scoring · Mental · Physical (Skill Acquisition — how durably they learn — is the engine). The SwingFIT Standard is the umbrella over this method, the pathway, and the relationship ethos.

The Five Journeys · say "Break" to clients

One pathway, five levels

A member enters at the level that matches their game and is coached to its exit standard. Sim figures in brackets — the simulator plays harder.

LevelWho it's forExit standard
Zero to Golferon-rampNew to golfFirst 9-hole round with routine in place
Break 100Scoring 100+3 rounds of 99 or better (sim sub-84)
Break 90Scoring in the 90s3 rounds of 89 or better (sim sub-78)
Break 80Scoring in the 80s3 rounds under 80 (sim sub-72) + Combine ≥ 70
Break ParSingle figures to scratchHandicap ≤ 1.0, Combine ≥ 79, rounds at/under rating

These are the standards we coach to — not promises. No outcome is guaranteed and no speed is promised; timelines are honest and adjusted to the player.

Go deeper

Read it for your role

Same model, seen from where you sit — what it means for your work, how it differs, and the business outcome.

Why it matters

The business outcome

A named, measurable model is the product — and the reason members stay and refer.

Retention

Visible progress is what keeps members paying. The Standard is what makes progress visible.

Consistency

Every coach to one Standard means the brand promise holds in every bay and every location.

Scalability

A defined model is faster to hire into, train to, and grow — coaches onboard to a standard, not a style.

Still being defined

Open items — what's not locked yet

This is the honest list. We don't wait for everything to be perfect to ship the model — these get filled in as decisions land, and this is where they're tracked.

L4-04
Promotion thresholds per location — the exact numbers that move a coach (and a member) up a level. Until set, the top-level detail reads "to be decided."
Max
L4-01
Brand-skill terms — add "Break" and "The SwingFIT Standard" to the brand voice skill so every future asset auto-complies.
Max
L2<